Slymetrix selected by LUISS Enlabs with the support and advisory of BizPlace

Slymetrix, an innovative startup in BizPlace’s portfolio, has been selected by LUISS EnLabs to participate in the 17th edition of its LUISS EnLabs Acceleration Program, thanks to BizPlace’s support and advisory.

The Framework Agreement signed between Lazio Innova and LVenture Group means that startups participating in the company’s Acceleration Programme and operating in the Lazio region have the chance to receive a pre-seed investment of up to 200 thousand euros, with a co-investment ratio of 40% by the Lazio-based VC Fund Innova Venture and 60% by the LVenture Group.

Slymetrix is a Multi-Touch Attribution platform developed for e-Commerce to allow companies to optimise their marketing spending.

One of the main challenges in the world of digital marketing is verifying the return on investment from each of the various channels. Slymetrix is based on a Multi-Touch attribution model. In other words, it recognises all channels that have contributed to the sale, taking into account the entire customer journey.

The Slymetrix team, managed by founder and CEO Gabriele Taviani, has developed a complex proprietary algorithm that generates dynamic reports to compare the results of different marketing channels and allow the user to take immediate investment optimisation decisions.

The two companies that have chosen to invest in the project are LVenture Group and Lazio Innova.

LVenture Group is a holding company listed on the Italian Stock exchange which invests in highly innovative startups with potential for scalability. It has a portfolio of more than 80 startups, with an average investment of €120,000. Lazio Innova, an in-house company of the Lazio region, itself to the region’s innovation, credit and economic development.

The investment with be used for the platform’s development, creating new features and organising commercial distribution.

Slymetrix chose BizPlace as their advisors during the fundraising process, and our team supported them in the creation of their documentation, as well as during the deal flow process and the negotiation of the final deal.

We are delighted to have supported the Slymetrix team in achieving their goals. We wish Slymetrix, LVenture and Lazio Innova a successful partnership.